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I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it’s arrival. However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me. I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business. And, most importantly, how much I would have to spend to partake in this new technology.

What is Podcasting?

Podcasting is simply a web blog that is in an audio format. And the audio portion is presented by way of an MP3 file. In essence, it is your own radio broadcast, relating to anything you want. The transmission of the podcast is through an RSS (Real Simple Syndication) technology.

How Can I Use It In My Business?

How Can I Use It In My Business? To me, that is the most important question to answer. Why get the technology if it is not going to be of any use to you. Right? Well, I feel that it can be of use to any business. For example: let’s say that your site is based around a niche market, say cats. You could base your podcast on your niche market, supplying them information and tips about cats, with an audio, and then tell them to follow up to your website or blog, for that matter, for additional information.

What can audio do for your business? It puts a voice behind the website, and makes you a real person. And, by also supplying the same information, with follow-up material in your blog, you have made a connection. You are now a real person, with a real voice, and not a façade.

Where can I get a Podcast?

If you’re new to podcasting, know very little about it, and you don’t want to spend very much – if anything — to experiment with this new product, (like myself), than I would suggest getting the ebook by Jeff Mills. He gives you everything you need to know – as well as, getting you up and running. If you want to take a look at what he has offers go to my site at: www.myaffiliateplace.biz/Affiliate_Ebooks_Mills.htm. Or, if you have time on your hands, you can do your own research in this area.

To conclude, it’s always good to be open to new technology when it comes onboard the Internet, and to see if it can work for you and your website. Sometimes it won’t, but other times, it may be what you need.

And remember, people have their own internal comfort zone to retrieving data for themselves. Some like ebooks, while others prefers books. Some like to read, and others like to listen. So you see, if you can give your visitors the best of both worlds, you have a better chance of making them a customer and/or a return visitor.

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Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, “How can I grow my business and capture my fair market share?” Our answer is quite simply, “Build yourself a base of prospects and work that pipeline relentlessly and efficiently.”

One BIG tip that I can offer you as read my short synopsis today, learn how to become a successful PodCaster and watch your bottom-line fly skyward!

Over the past decade, the Internet has created many new breakthrough marketing mediums. From successful ezine publishing and distribution straight through to more pronounced search engine optimization practices.

As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.

Our weekly online radio show, Net Talk Radio has been received very well amongst listeners and advertisers alike. I guess I always knew that in time, connectivity speeds and portable hand-held devices would ultimately allow for a more expansive target audience reach.

The day has finally arrived!

Although, we began using our online talk radio format years ago, we are now able to sweeten the pie by allowing our listeners to almost effortlessly download our show (information and entertainment) right into the iPod and iRiver devices. Now our audience can listen where ever and whenever “they” like. Plus, as an added-value benefit to us and our valuable advertisers, we can track every hit (listener) around the clock for about the cost of a cup of coffee! We make all this happen by deploying one of today’s best emerging audio/blogging technologies popularly referred to as, “PodCasting”.

PodCast Marketing: *Anyone Can Do This!

First, What is Podcasting?

Podcasting is a term that manifested as a fresh way to describe the technology used to push (share) audio content from web sites down to consumers (clients) of that content, who usually listen to it on an iPod (hence the term “pod”) or any other type of .mp3 player (iRiver) at their command, convenience and control.

PodCasting is somewhat similar to the concept of time-shifted video software and devices like TiVo, which let you watch what you want exactly when you want it by simply recording and storing video, except that PodCasting is primarily used for audio to date. (Universal video deployment is most likely just around the corner.) With that stated I should explain, however, that this easy to use emerging technology can be used to push (deploy) any kind of file such as photos (images), software updates, videos and/or text.

PodCasting uses an XML-based technology called RSS (Real Simple Syndication). Content publishers (PodCasters) describe new content in an XML RSS file which includes dates, titles, descriptions, and specifics links to the .mp3 files. This “automatically” generated file is referred to as an RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer in the environment of applied XML. The component to making PodCasting work with RSS is “enclosures” (remember that term), an element supported by RSS 2.0.

As a consumer or end-user, you simply run an “aggregator” (remember this term, too) program like MTV’s Adam Curry’s iPodder software on your local computer, which lets you easily subscribe to RSS feeds. Programs like Adam’s will either by schedule or by random design, download the RSS files, and check to see if any fresh content is available. If new content exists, the audio files are automatically downloaded and put into a folder (of your choice) on your hard disk or directly routed to your mp3 player.

I used an asterisk as noted above to make this very honest and often painful-to-some disclaimer. When I stated that “Anyone Can Do This”, I should more accurately state, “Anyone that properly learns (from a real professional) and activates their own PodCast process can reap the significant harvest of BIGGER numbers by creating and nurturing their own emerging community. As an online business owner this is HUGE and required! This marketing solution can not only make you financially solvent, it can even make you a “STAR”!

Fitting The PodCast Magic Into Your Arsenal

Here now is a list of things to do to prepare yourself for your first PodCast presentation.

1. Research The PodCast Element

Learn precisely what PodCasting is all about and how it works. I recommend visiting http://www.google.com and typing, “PodCast Radio” into the search field.

2. Physically Search Out Only The True Professionals

Create a list of those PodCasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list, call them on the phone and pick their brain(s). If you cannot locate an actual telephonic point of contact, I strongly urge you to wipe them from your list. You want to do business with those that believe in “touching” their market with more intimacy and one-to-one personalization rather than just an email. Remember, you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership (friendship) is your objective here.

3. Discover Your Passion

What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your “WHY”!

4. Develop Your Plan & Work Your Process

What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?

5. Make Your Podcast Happen!

As you roll out your “new-to-you” adventure, don’t expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one. You should have heard my first radio air check from my first radio gig in Bakersfield, California. I sounded just like a bumbling knucklehead. Enough practice and desire can make you near perfect, but do be fair with you and give yourself time to grow.

Listen to other Pro-PodCasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. (I do it everyday!)

6. Finally… No Excuses!

If you “really” want to crank up the heat on your marketing efforts, than PodCasting will give you the significant marketing advantage.

Know this…

Others will talk about it, but never make their move.

You, on the other hand, will except no feeble excuses and get working on your very first PodCast right away! (At the very least, be sure to move PodCasting up near the top of “TO-DO” list!

In closing today…

I have illustrated only a fraction of what you must know before you go piling into your PodCast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an on-going, money-generating PodCast production for all the world to hear and take notice!

Happy PodCast Marketing!

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Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world.

Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podcast can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application in itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you can use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly self-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you also provide a service to your customers. What better way to advertise your services?

An internal application of podcasting is for training. Podcasts are fast becoming a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at such a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just as well) and anyone in your company can have access to training materials and other documents anywhere, anytime.

Of course, as with most any other commercial endeavour, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the cost benefit relationship before deciding to start a podcast for your business.

There are some ways to offset the cost of creating a podcast. If you are making podcasts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receive the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts.

Whatever you decide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!

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Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (for example, Juice, CastPodder, or iTunes) will allow you to subscribe to the RSS/Atom feed of your favorite podcasters and automatically download the content to a computer or to a portable audio player when new items are available.

Most podcasters create their content in MP3 or MP4 audio or video files and upload them, linking to the file in a blog post. Users can then click the link to download the content if they’re not automatically subscribed to the RSS/Atom feed. The problem has never been in getting the content to the web page, but in getting the content to work through the feed systems. Wordpress, in most cases, will automatically include new podcasting data in your RSS/Atom feed system. This makes it easy for you to deliver content and for your users to subscribe to that content.

For most people, WordPress 1.5 and above will podcast easily and automatically. When you link to the audio file in a WordPress post using the full URL address, it automatically adds it to the RSS/Atom feed and makes it usable as a podcast. Make sure you use a full address:

Wrong: My podcast
Right: My podcast

Your last step is to put a link to your RSS/Atom feed on your page. By default, the feeds are located at the bottom of your WordPress page. The link should look something like this if you’re using RSS:

http://example.com/wordpress/?feed=rss2

If you’re using Atom, the link will look like this:

http://example.com/wordpress/?feed=atom

In earlier versions of WordPress, automated links work for posts only, not for static pages. Because WordPress needs to maintain accurate file size information, if you change a linked file you should be certain to republish the post containing the link. If you’ve linked to a file that for any reason is not fully accessible from your blog, your podcast won’t work properly when it is up because WordPress won’t have the correct file size information.

For Apache servers and others that use the .htaccess file, you’ll need to add a directive to the config file or .htaccess file to get the server to recognize podcast files (m4a and m4b) properly. You can simply add this line to the file you use:

AddType audio/x-m4a .m4a>

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Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is seems to be experiencing a massive push in popularity among podcast fans are business podcasts.

Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One very important reason is that most people (be it “casual” podcast listeners or more experienced businessmen) have a fascination on how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help they can get in order to make their business run smoothly and successfully. And if they can get that information from business experts then all the better.

Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves personally or professionally.

Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a business’ core market gives the impression that the business is a prime mover in the industry and a source of credible information. This will definitely increase the corporate equity of the business.

Some of the most popular business related podcasts on the internet right now include:

B-EYE-Network – Solution Spotlights – This podcast are all about one on one interviews conducted with some of the top software company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with regards to products, business and industry trends. The interviewees are considered as some of the most recognized experts and leaders in the industry.

Knowledge@Wharton – this podcast is actually the online research and business analysis journal of the Wharton School of the University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school possesses to a wider audience.

Manager Tool – this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be aided in achieving their management objectives.

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In learning anything new there is always a sharp learning curve, and you’re sure to make a few mistakes a long the way, we all do. However in an effort to save you some grief and embarrassment along the way I’ve compiled a short list of some common mistakes and how to avoid them. So read on, and enter the podcasting arena a few steps ahead of the competition.

Number One – Reading from a script. While I strongly recommend writing out an outline of what you want to cover in your podcast it isn’t necessary to read verbatim from a script. When most people try reading directly from a script they wind up sounding like Ben Stein. “Bueller?” It isn’t entertaining and you’ll lose your audience before you even have a chance to get started. So unless you have a background in acting or extemporaneous reading it’s probably a good idea to forgo the script.

An easy solution is to make a list of talking points, note cards, or even a more detailed outline of what you intend to say in your podcast. So long as the format leaves room for improvisation it will come across as more friendly and conversational. It may take a few tries to get used to “winging it,” but you’ll sound much better. It’s still advisable to rehearse and edit your podcast whenever possible you not to the point where it sounds too scripted or contrived.

Number Two – Sound. While not everyone can afford really slick production values it is important to appear at least somewhat professional. This means investing in a good quality microphone, some headphones, and an editing program of some sort.

This doesn’t necessarily involve a large investment though. The mic and headphones can be obtained for a reasonable amount, and you can download a free program like Audacity which will allow you to edit your show. Audacity will allow you lay down tracks of music, edit out coughs, “ums”, or even portions of the podcast that you aren’t happy with. It’s also worthwhile to do a sound check before spending 15 to 30 minutes recording a podcast that is unintelligible. Check that the mic volume is properly adjusted and that there isn’t any background interference.

Number Three – Infrequent episodes. No one wants to subscribe to a show if it only airs sporadically. Why? Mainly because it’s hard to get into and maintain interest in a show if it isn’t on enough to keep you engaged in the content. At the very least try to have shows broadcast ever other week if not weekly. It’s true that some shows are only released monthly but generally the more frequent the show airs the higher its ratings are.

Number Four – No call to action. It’s rare that a listener will come to find your podcast in the context of your site. Most people will probably stumble across your podcast via podcast directory that’s why it’s important to make sure you include a call to action at the end of your podcast. The fact is that if you don’t provide a clear way for people to interact with you then they won’t.

Number Five – No album art. This really only applies when submitting your podcasts to the various podcast directories and podcatchers. iTunes, for example, allows album art and more often than not people don’t even take a second look at the podcasts without it. It doesn’t have to be anything fancy, and you can even use your logo as the album art so long as it communicates something about the podcast.

Potential customers are looking for you through search engines, directories and forums. We help them find your website. How? Check out our marketing techniques at http://www.itsontarget.com and sign up for our podcast and we’ll let you in on some interesting internet traffic solutions.

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Always be prepared. It is the Boy Scout motto but preparation is also critical to the production of a successful podcast. You might want to start by first listening to a variety of podcasts to get a better idea of the variety of formats and styles that exist within the medium.

Also it’s important to brainstorm and come up with several possible topics to cover in your podcasts. A good source of material could be any kind of new developments or interesting news about your company. You might want to go over any press releases that you’ve recently issued for ideas. Also are there any innovative products or service features that distinguish you from your competition? This should be the springboard for your outline. Do some research and try to see if you can tie it into something newsworthy. Keep in mind who your target audience is so that the message is relevant and as well as engaging to them.

Try to keep in mind that you’ll want to share just enough information to pique your visitors’ curiosity in order to get them to tune to the upcoming installments of podcast series. You want to make your podcasting engaging without going into to too much or too little detail. You want to maximize listener retention, and as you can imagine, getting new listeners is a challenge so you surely don’t want to loose them once you have them.

How do you Structure your pod cast?

To make sure you cover everything you want without being redundant you should develop an outline of just what you’d like to include in each podcast, as well as a basic outline of the series.

1) You need an outline of your potential pod cast ideas
2) Create an order for the shows starting with a basic introductory show that explains who you are and what your show is about and then schedule your regular shows from there
3) You’ll need to create an outline for each individual pod cast

This should include an:
a) intro
b) 2 or 3 important points
c) Summary with contact info

Remember that the content of your podcast is critical, and the outline it will enable you to be sure you don’t lose your audience. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend on your industry, the and the number of new developments, or newsworthy happenings. Keep in mind though that most people are probably listening while in their car. You have a finite amount of time. If you produce a 45 minute podcast it had better be well edited and put together. It probably easier to be brief, and divide a much longer show into shorter more regular 15-30 minute broadcasts.

Whether creating your own podcast or outsourcing it elsewhere it’s important to keep in mind that preparation is the first step in creating a successful podcast.

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What’s the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.

The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.

What is this precious thing?

Why, it’s your attention. I’m hoping by this point that I have yours. Capturing the attention of today’s mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?

Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic — there are regular podcasts devoted to life in Iceland!– and any length. Some are a few minutes, others go for over an hour.

Podcasts have two distinct traits that will appeal to exhibitors:

1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you’ve just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day’s paperwork.

2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today’s most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting.

Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you’re someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting — you can get up and running for a few hundred dollars — can you afford to forgo this opportunity?

To be an effective podcaster, remember the four C’s. Your broadcasts must be Concise, Chatty, Clear and Consistent.

Concise: Each podcast should have a clear focus. Pick one point you want to concentrate on and select your material to support and illustrate that point. It is better to offer several short, clearly focused podcasts than one, long, rambling, self-indulgent diatribe.

Chatty: Make your material engaging. That might be difficult, especially if you’re talking about estate planning or tax avoidance strategies, but it’s necessary. Use real life examples and simple language to communicate your points. Listeners will tune out jargon, dry statistics, and ‘academic-speak’.

Clear: Once upon a time, politicians and thespians used to train by speaking with a mouth full of pebbles. The thought was that if one could make oneself understood even under those circumstances, clear speech would present no problem if one were unimpeded. I’m not recommending you start putting rocks in your mouth. However, make an effort to speak clearly. Listeners won’t value what they can’t understand.

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For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how you’ll respond when you do. Before you figure out how to spend your new revenue, it’s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.

First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere. There’s no point in directing people to check out a new range of products online if they aren’t featured on your site. And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site that’s harder to access than Fort Knox. It seems obvious, but it’s usually the seemingly simple things that get overlooked. It’s also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable about new developments and ready to answer any questions that may arise. This is critical because members of the sales force are the ambassadors of your company: if they don’t know about the product, no one else will either. To make things easier, it may be worthwhile to prepare a list of Frequently Asked Questions and their appropriate answers, so that everyone is informed and consistent in their replies to inquiries.

More importantly, when those inquiries prompt sales (your ultimate goal), you certainly want to be equipped to satisfy increased customer demand. Be sure that your product or service is readily available and that distribution channels are in place for customers to quickly receive what you have to offer. After all, it doesn’t matter how many customers you attract if the infrastructure to serve and retain customers isn’t in place.

More frequent visits to your website and increased purchases help develop and solidify the relationship with your customers and enables you to build a closer relationship with them. An effective podcast also helps to build brand loyalty by encouraging listeners to subscribe to the podcast news feed and creating a relationship between your brand and the customer. By encouraging customers to download the most recent shows or having them automatically delivered to the client’s pc, the likelihood of regular contact and interaction with your target audience is significantly increased.
So, what exactly do you need to do to prepare for the influx of customers?
1.) Keep track of all the news and highlights featured in your podcasts.
2.) Create an FAQ sheet for all Customer Service and Sales personnel so that they can answer questions about the changes or new services.
3.) Remember to update your website, print ads or other marketing materials so that they also reflect the changes and present a cohesive brand image.
4.) Make sure that you have the products/services readily available and that the distribution channels are able to effectively bring them to the marketplace.
By following these steps you can ensure that when that additional traffic does hit, you’ll be able to convert visitors to customers.

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Podcasting: Everyone is talking about it. But what exactly is it, and how does it work? Simply defined, podcasting is the dissemination of syndicated files, either audio or video in content, over the Web for use on handheld audio/video equipment and computers. The term itself is a combination of two words, “iPod” and “broadcasting.” The word refers to both the file that’s downloaded and the technology to transfer it. Keep in mind that an iPod is not necessary for accessing podcasts. A podcast is also known as an audio subscription service. Listeners can subscribe to and download as many podcasts as they want. As a new method of downloading and transferring information, podcasting is revolutionizing the way we communicate. Podcasts differ from streaming video and audio. Podcasts are usually a continuous series of programs, with many episodes featured in serial format. Podcast subscribers can listen to the content on MP3 players or computers whenever they want. Unlike streaming video, no Internet connection is necessary to review the content of a podcast. But, due to their nature as stored files, podcasts can never be experienced live, in real time – again, unlike streaming video.

Podcasters, or people who create podcasts, have Web sites where their content is available for downloading. Can any old Joe start his own podcast? For better or worse, the answer is yes. All a would-be podcaster has to do is put his files on a web server that’s accessible to the public. The file should have an internet address (URI). Podcast files can be any kind of files, from a PDF to a text file. The files can contain audio or video content. The would-be podcaster begins to create a series of files, creating a feed or list of URIs, so the entries in the series can be easily found and downloaded. Each entry is usually accompanied by a date, a title and some kind of content overview. The podcaster links the file to an identifiable place on the web server. This place is usually permanent, and it’s called the feed URI.

The popularity of these informational feeds has grown astronomically since 2004, when podcasting first became popular among bloggers and software developers. Podcasts cover all sorts of subjects, from technology to politics, to art and literature. Apple made podcasting part of its iTunes package in 2005, and last year, Sony Entertainment released a statement saying that its Play station Portable would be compatible with podcasts.

Now, podcasting has become a part of conventional media. The technology is being used by news stations and newspapers around the world, including The New York Times, The San Francisco Chronicle, the BBC, ABC in Australia, and Sirius satellite radio. The popularity of podcasting is expected to continue to grow, as print media becomes a less vital part of day-to-day communication. Check out New Technology TV for more information.

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